The round, written — grounded in your winners.
One click turns what's working into a full concept round — 100-start rounds, grounded, in your own brief format, each carrying the receipt that shows what it stands on. Your team cuts to the 6.
| ▎Concept | Stage | Approach | ▎Opening hook | Creative | Portal |
|---|---|---|---|---|---|
The Question Every 40-Something Asks Her Mirror your top winner · 67 of 73 graded, 30d | ● In review ▾ | What's working | “The question every 40-something asks her mirror” |  | Ship → |
What the Rival's Sale Ad Leaves Out rival sale ad · alive 6 weeks | ● In review ▾ | Competitors | “Their sale ends. Your skin doesn't.” |  | Ship → |
Clean Enough for the Most Sensitive Skin buyer question · shifted ↑ this week | ● In review ▾ | Persona insights | “Read the label out loud. We'll wait.” |  | Sent |
Six Steps, One Balm — the Switch Story top pattern · founder-story | ● In review ▾ | What's working | “Her shelf: before and after.” |  | Ship → |
What's working, a rival's gap, a persona insight, or a fresh angle.
Proposition, hook, visual direction, rationale — per concept, in your template.
Punch up hooks, cut the weak, ship keepers to the client portal with receipts.
One round, your stages, three ways to work it
Stage chip ▾ on every card — the one decide control. Rejecting asks for a reason inline, never a modal.
It writes in your brief format — down to the word count
Your playbook, your sections in your order, a Length dial from Concise to Detailed — copied to every brand in two clicks.
“Lead with what the data shows is working — name the angle, the proof, and the action…”
Will concepts sound like generic AI?+
No — each round is anchored to that brand's graded winners, voice, and research. Same prompt, ten brands, ten different grounded rounds.
Can it match our brief template?+
Yes — bring your brief and report formats; output lands in them.
Does it produce finished ads?+
No, by design. Concepts are strategy + direction with optional draft visuals for inspiration; production stays yours.
