Product updates, performance marketing strategy, and tactical advice from the teams building the future of ad operations.
Clawdbot (formerly Clawbot/Moltbot) is an always-on AI agent for Slack/WhatsApp. Here's what performance agencies should learn, the security gotchas, how to test safely, and why ad-ops-specific agents win.
OpenAI just published its approach to advertising in ChatGPT. Not because 'new inventory,' but because it's a new interface for intent—and OpenAI is setting expectations early around trust, privacy, and where ads sit in the experience.
Platform automation is accelerating. The winners won't be the teams with the most AI tools, but the teams that can spec, constrain, and audit the machine.
Automation without observability is liability. Here's the control plane agencies need: guardrails, thresholds, evidence, run logs, and owners.
AI won't replace judgment. It replaces the checks that waste judgment. The winners will be teams that operationalize reliability.
PMax is not 'Search but automated.' It's a system. Here's how to steer it using inputs, constraints, and diagnostics.
Meta is moving toward AI-led ad creation and targeting. Agencies need a creative spec, guardrails, and monitoring—not more manual toggles.
TikTok is pairing automated performance (Smart+) with generative creative tooling (Symphony). Here's the workflow that scales without producing generic ads.
"AI agents" is a noisy term. Production agents have scope, thresholds, evidence, workflow delivery, run logs, and an owner.
Most alerting fails because it confuses volatility with urgency. Here's how to design spend-aware, evidence-based alerts that teams actually act on.
Launches don't fail loudly. They fail slightly. Here's a pass/fail QA system that prevents the Monday-morning apology tour.
"Best AI tools" is meaningless without an agency rubric. Here's how to buy tools that reduce time-to-notice and time-to-report without increasing risk.
2026 is the year AI becomes the interface. Here are the shifts that will matter, with specific operational moves for agencies.
BFCM is an ops stress test. In 2025, AI changed discovery, but execution still decided winners. Here's the 2026 playbook.
Our new conversational AI lets you ask natural language questions about performance across all your brands.
Get product updates, ad ops insights, and agency strategy delivered to your inbox every week.